The Benchmark Company has recently completed a ground-breaking, original research study of over 1100 residents of the greater Austin area. Austin is a city with over 30,000 job openinings and a 1.2% unemployment rate. It represents, perhaps more than any other city in America, the confluence of "old" and "new" economies. Austin 2000 looks into the hearts and minds of the people who make up the Austin area workforce. It goes to the seminal issues that all companies are concerned about with respect to employees?

1. How can we retain employees and reduce turnover?
2. Is Austin still the kind of city that can attract "knowledge" workers? What kind of buzz does Austin have on the national job seekers pipeline?
3. What percent of our employees are actively looking for work? Why?
4. Where do I find the next engineer and programmer?
5. How are employees learning about jobs? What role is the internet playing?
6. What's the expectation deficit for the Austin area? Is the city doing a good job meeting the expectations of new arrivals?
7. What types of companies do workers want to work for? (HINT: A LARGE COMPUTER COMPANY DID VERY WELL) What motivates them most? What do they like best about their jobs?
8. What's their biggest complaint?

AUSTIN 2000 IS THE DEFINITIVE STUDY OF A HIGH TECH WORKFORCE IN A CITY THAT AMERICA LOOKS TO AS THE MODEL OF THE NEW CORPORATE PARADIGM. JOIN COMPANIES LIKE TIVOLI, PERVASIVE, SAMSUNG, MOTOROLA, H.E.B., TIME WARNER, BMC SOFTWARE, SEARS, THE LBJ COMPANY, COX INTERACTIVE, AND HUNDREDS OF OTHERS WHO HAVE ORDERED THIS MUST-READ, 250 PAGE REPORT.